Create clarity
Research, service blueprints and roadmaps that give everyone the same picture of your users and your business.
Based in Cairo · Dubai
Head of Product Design · Money Fellows
I lead product design at Money Fellows, where a team of seven turns behavioral insight and data into measurable growth.
Experience at


Research, service blueprints and roadmaps that give everyone the same picture of your users and your business.
I tie every experience to a business goal, then use behavioral design to move people toward it.
Outcome metrics guide what we build and prove what worked: funnels, A/B tests and heatmaps.
Services
Product and UX audits for teams that need conversion, onboarding or payments to perform. You get a behavioral read of your flows and a prioritized plan.
Book a callDesign leadership for designers stepping into lead and head roles: craft, influence, hiring and growing a team. Uber-certified to train trainers.
Book a callSessions on behavioral design, design ops and AI in design teams, for product, design and leadership audiences.
Book a callSelected work









RecommendationsFrom LinkedIn
“His combination of skill, leadership, and character would make him a valuable asset to any team.”
Working directly with Amir has been a great rewarding experience. As a UX designer, his dedication to analysis and research stands out. Amir's analytical skills are exceptional, enabling him to navigate complex concepts with ease and ensure exceptional comprehensive design coverage.
Beyond his impressive technical abilities, Amir's leadership qualities shine. Collaborating with him is always a pleasure, thanks to his positive manners and professionalism. He approaches every situation with thoughtful judgment and maintains a high standard in all aspects of his work.
Amir has my complete endorsement. His combination of skill, leadership, and character would make him a valuable asset to any team.
Michael GarasSenior Experience Strategy Leader · Banking, Insurance & FinTechManaged Amir directly · Feb 2024
“He is a leader without a title, able to lead and inspire peers and cross-functional squad members.”
I highly recommend Amir, who I worked with for two years at Money Fellows. Amir is great at aligning design with business goals. He uses data smartly to solve problems and improve our products, always coming up with practical and creative solutions. Amir also shows strong leadership by guiding projects and mentoring other designers, making our team stronger, and he is a leader without a title, able to lead and inspire peers and cross-functional squad members.
He brings fresh, innovative ideas during brainstorming, leading to unique and exciting product features. As a team player, he is always supportive and collaborative. His ability to inspire and influence decisions has positively shaped our initiatives. Overall, Amir is a promising designer with a perfect mix of skills, creativity, and leadership.
Mohamed AmeenHead of Product & Design @Axis · Ex. Khazna, Money FellowsWorked with Amir on the same team · May 2024
“He had one of the biggest impacts on me as a designer.”
I had the privilege to work closely with Amir for two years, and he had one of the biggest impacts on me as a designer. His feedback was always constructive, specific, and thought-provoking. He never just pointed out what could be better; he helped me see problems from new angles and encouraged me to stretch my own limits.
Ereny MaherSenior Product DesignerWorked with Amir on the same team · Sep 2025
“His feedback is always honest, constructive, and easy to put into action.”
I’ve had the privilege of working with Amir since my first day at Money Fellows, and he has played a big role in my growth ever since. His feedback is always honest, constructive, and easy to put into action. No matter his role as senior or lead, he’s been consistent in pushing me to improve, think differently, and raise my own standards.
Rehab TarekProduct Designer at Money FellowsWorked with Amir on the same team · Aug 2025
“Amir's presentations were always clear and engaging, making complex concepts easily understandable.”
It was a privilege to work with Amir at Money Fellows, where his dedication, presentation skills, and UX expertise significantly enhanced our product design efforts. Amir's presentations were always clear and engaging, making complex concepts easily understandable. His commitment to improving user experience was evident in his work on the Money Fellows app, particularly in enhancing the payment experience, which markedly improved our app's usability and efficiency. Amir's eagerness to learn, coupled with his hardworking and loyal nature, made him a valuable asset to our team. I highly recommend him for any product design role, confident that he will bring the same level of excellence and innovation.
Ahmed FahmiSenior Product Designer @CyshieldWorked with Amir on different teams · Feb 2024